Brand Identity campaign

A campaign that built the hype around Warren G, a multi-platinum, hip hop artist and his latest EP. We developed an integrated campaign that reconnected with his fans and captured new audiences to launch "Regulate... G Funk Era Pt. II". We completely overhauled his website, designed his single and album artwork, grew his Instagram from 180k to 235k in two months, and handled all media during the release of the album.